We pitched SOYJOY with the idea that they needed to undertake the education of America. Together with Lance Vining we traced the history of soy using the plant roots as a metaphor. I developed the look of the campeign starting with the web concept;

following history back as you move down through the roots on the web. We then took the idea and developed tv, print, in-store and outdoor advertising teaching about soy and SOYJOY.

HTC has been one of the foremost developers of smart phones over the last 10 years. We devloped a brand campeign for them spotlighting their new HTC Sense Android phones. Our "We're for" spotlights unique celebrities and to show how HTC phones customize themselves for each user's habits.

We created a unique graphic language to differentiate HTC from all the other phone's on the market and created a website that would allow users to experience the phone UI online, customizing their phone before they even get their phone.

For the Clorox launch of Green Works our challenge was to introduce environmentally-friendly, plant-based cleaners that are just as powerful as other cleaning products. We developed an idea and a design, and Natalie Chambers found reverse graffiti pioneer Paul Moose Curtis who created an eco-friendly mural at the

entrance to San Francisco's Broadway Tunnel. Using stencils and working overnight, Moose cleaned away years' worth of dirt and pollution from the wall. The next morning, San Francisco woke to find a new, 140-foot-long naturescape of indigenous plant life.

Wolf Chili is a home town favorite in Texas, but they haven't updated their advertising in 30 years. We took their classic tagline and updated the look for a new generation. We hung the posters in downtown Austin and let people fill in their

own answers. We also built a micro-site where people can log on, fill in their own lines, and email them to friends or look through a gallery of everyones lines.

For the CES launch of the Flip Mino HD video camera Aimee Lehto and I created a series of advertisements based on the idea that if

you don't have video, it never happened.

Mike Andrews, writer Daniel Mabe and I developed an identity system for Local Kitchen and Wine Merchant. We started by defining the brand positioning and developing a logo. Then we built an identity system and collateral based on a system of icons representing the culture and food.

We generated buzz on San Francisco foodie sites and on the street with a poster campeign, and we executed all the graphics for the restaurant opening. To wrap up the project we delivered a full brand guide detailing the current brand and future growth ideas.

Office launched the global Diet Coke Plus brand and advertising. As part of the team I worked to contributed to the global suite of

design elements available to the regional bottling manufacturers, as well as developing and refining the US packaging concept.

Sunpower is one of the worlds largest solar panel manufacturers and destributors. They wanted to position themselves as a global power provider, moving away from the traditional negative market perceptions that currently surround solar energy. They came

to us to develop a new identity system to go along with a total reconceptualizing of their interactive tools and advertising. I led the brand team developing a variety of logos across the spectrum and building out 3 full brands for their board of directors.

Haier is a Chinese based global white goods and electronics manufacturer. They were one of the Beijing Olympics major sponsors and had supplied all the appliancesand electronics for the Olympic village. They needed a campeign that would appeal to Chinese, and foreigners visiting for the games.

We developed an integrated tv, print and branding campeign, providing them a full brand guide complete with original art. Outdoor and print advertising, promorion and event graphics and merchandise for staff and volunteers of the Olympics.

To promote DDB with something unique to leave with clients, Lance Vining, Jim Bosiljivac and I wrote a little story about D. He starts out all alone, and through his travels picks up a few friends, ending up as DDB. "It's amazing what you can do with a partner."

The book reads front to back; first following the right hand page only so that when you get to the end you flip the book over to read back through the book to the end of the story.

We began developing branding and positioning documents for a variety or our clients under-utilized brands. Our documents analyze current strategy and market information and provide inspiration for the future of the brand. C2 is a brand with a lot of untapped potential. Our strategy inspires people to wear

their best clothes everyday because C2 will protect and extend the lifespan of bright colors and blacks. We showed Clorox how C2 can beautifully explain it's technology through design in advertising, in-store and a limited edition packaging redesign.

Clorox developed a new dispenser and pachaging for their Disinfecting Wipes products. The new package provides easy dispensing and a new design. Our advertising brings the packaging design to life, and shows how easy it is to use.

To execute the TV we teamed up with Stardust in LA. They did a great job, and Clorox was so happy with the result they bought Superbowl time to show the ad.

I was contracted with Jason Schulte's Office to develop a suite of new product design and branding for Coke BlaK. We developed

new brand guides for each of 6 new flavors, and developed online design tools to meet Coca-Cola's global marketing needs.

The Orthapaedic Specialists of Las Vegas needed a new identity to bring their branding in line with their sophisticated treatement techniques. The logo reflects the surgeons view during an

Orthoscopic procedure, and the lines show the precision and quality of care you will find at Orthopaedic Specialists.

URI is a global grass-roots organization that promots cooperation between religious and cultural groups to end violence. We worked with the global council based in San Francisco's Presidio to develop a new brand to unify and strengthen their message. URI has a

heritage in the United Nations so Nicole Flores developed a suite of illustrations based on classic 60's modernist design. It communicated their love of all people, and allowed them to present a cohesive brand experience to people all over the world.

Munn Powell is a cult icon, shooting movies like Napoleon Dynamite and Gentelman Broncos, he has Jared Hess develop a unique style and tone in all his movies. For Munn's identity we

took the rgb values of black as the jumping off point and developed a reel and stationary system based on his company name, Black Box.

Capitol Properties approached DDB to help them bring a new Legacy Properties (their first West Coast property) to market. With an incredible location in the shadow of the Bay Bridge we proposed Altavie be more than an upscale Corporate housing facility. Altavie is a way into the community.

Altavie would offer services and amenities to integrate guests into the neighborhood so that even away from home their normal life could continue. The naming, interior design and identity design speak to this concept of smoothly transitioning life from home to Altavie and back.

Work Joint is part of one of the largest networks of social media sites built for professionals and college students. I contracted with Work Joint durint 2 months to help them concept a new way to deliver their content. Work Joint allows professionals a place to

blog, post pictures, video and connect with collegues and friends. I developed a UI based on their usage data that would allow easy searching of the database and ease of use for content generators.

The music in Clorox TV commercials was generating a considerable amount of buzz with consumers, particularly online. Clorox responded with The Blue Sky Project, a charity album

of full-length tracks used in Clorox commercials, available for download on 50+ websites.

I did a drawing a day for five and a half months in 2007. An archive of the project is here. Since the project ended I have continued drawing in my sketchbooks, and I like the results almost as much as the more finished drawaing a day.

You can see the sketches on flickr. I have begun collaborating with Kelly Gordon on a few large sized and embroidered sketch book pieces like the one you see here.

I was born in Huntington Beach California. I use to tell people that I went to No Doubt concerts for free(!) before they were big, but that doesn't seem as cool anymore. My family went on a trip to San Francisco when I was 14 or 15, and I hated it because it was so dirty. Now I live here, and when I go back home to visit my parents I wonder why I was so dedicated to the O.C. Here is some useful information about me...

I like lego's, collecting books, watching futbol - Barcelona and Boca, and I try to play the tenor saxaphone like John Coltrane and Charlie Parker, but I still need a lot of practice. I don't like inferior ice-cream, updating my facebook status, having a favorite color, or dirt and mess. Oh, and I also like long walks on the beach.

adidas Golf Apple Capitol Properties Clorox GreenWorks Clorox2 Armor All Liquid Plumr CDW Coca-Cola Diet Coke Plus Coke Black Fanta GE

Haier Microsoft Office MSN Xbox Visual Studio Minute Maid Nestea Oakley Pure Digital Speedo USA Steelcase Target Stores Verisign

Canne Lion Media Gold '09 Canne Lion Outdoor Silver '09 Canne Lion Design Bronze '09 Canne Lion Design Bronze '08 One Show Silver '09 One Show Merit '08 Luerze Archive Magazine

CA Advertising Annual '08 Integrated Campaign Effie Silver '09 Logo Lounge Master Library vol 1 Logo Lounge vol 5 NYF Digital Gold '09 NYF Avant Guarde Silver '09

call me at: 415.425.0062 I'd love to talk to you, or work we can do together. You can download my resume here too.

or email me at: johng@anemone.us